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The DojoGenie martial arts marketing blog
Practical, owner-focused articles on getting more enquiries, booking trials, keeping students and growing your martial arts school in the USA and Canada.
By DojoGenie · For martial arts school owners in the USA and Canada
Lead generation & trial classes
10 articles for school owners on lead generation & trial classes.
- How to get more trial class bookings for your martial arts school
- How to reduce trial class no-shows at a martial arts school
- Martial arts landing page checklist: what converts visitors into enquiries
- Follow-up scripts for martial arts leads that feel helpful, not pushy
- Lead magnet ideas for martial arts schools
- Facebook ads for martial arts schools: what to fix before you spend
- Common martial arts school website mistakes that cost enquiries
- Which lead sources should a martial arts school track?
- What to say when parents ask about martial arts class prices
- How to market an after-school martial arts program
Retention, referrals & reviews
10 articles for school owners on retention, referrals & reviews.
- Student retention strategies for martial arts schools
- Referral program ideas for martial arts schools
- How to get more Google reviews for your martial arts school
- Using belt promotions to strengthen your school's marketing
- Parent communication tips for kids martial arts programs
- How to run a Student of the Month program at your dojo
- How to win back former martial arts students
- How to collect martial arts testimonials parents trust
- Attendance streaks and challenges that keep students training
- Loyalty rewards for martial arts schools: what to reward and how
Local SEO & Google visibility
10 articles for school owners on local seo & google visibility.
- Google Business Profile guide for martial arts schools
- Local SEO for martial arts schools: a beginner's checklist
- Choosing keywords for a martial arts school website
- Google Search Console for martial arts school owners
- How parents search for martial arts classes (and what that means for your school)
- Location pages for multi-location martial arts schools
- How martial arts schools can appear in AI search answers
- Online directories and citations for martial arts schools
- Why website speed matters for martial arts schools
- Should your martial arts school have a blog?
Social media, video & content
10 articles for school owners on social media, video & content.
- Social media content ideas for martial arts schools
- Instagram Reels ideas for martial arts schools
- TikTok for martial arts schools: getting started
- Using local Facebook groups to promote your martial arts school
- YouTube for martial arts schools: building long-term visibility
- How to plan a martial arts marketing content calendar
- Photo tips for martial arts school marketing
- Email newsletters for martial arts schools
- Using AI tools for martial arts marketing responsibly
- How to film video testimonials for your martial arts school
Events, parties & community
10 articles for school owners on events, parties & community.
- Birthday parties as a marketing channel for martial arts schools
- Buddy week ideas for martial arts schools
- Community event ideas for martial arts schools
- How to market a martial arts summer camp
- How to market a self-defense workshop
- Partnering with schools and PTAs as a martial arts studio
- Holiday promotion ideas for martial arts schools
- Parents' night out events at martial arts schools
- How to run a martial arts open house
- Using tournaments and demo teams to grow your school
School growth, offers & software
10 articles for school owners on school growth, offers & software.
- How to think about pricing martial arts classes
- How much should a martial arts school spend on marketing?
- What to look for in a martial arts CRM
- Marketing agency vs in-house marketing for martial arts schools
- Front desk training for martial arts schools
- How to market adult martial arts classes
- Marketing a preschool martial arts program
- Marketing metrics every martial arts school owner should track
- Marketing a second martial arts school location
- A weekly marketing routine for busy martial arts school owners
Put the next step into practice
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