Martial arts CRM and lead follow-up

What is a CRM for a martial arts school?

A CRM is a customer relationship management system. In a martial arts school, it helps organise prospects and families, lead sources, communication history and follow-up responsibilities.

How does DojoGenie help organise enquiries?

DojoGenie includes a school-scoped CRM and Leads Board, with enquiry sources such as funnels, party guests, community events and referrals. Owners and authorised school staff can work with their school’s leads without treating every school as one shared list.

What should a lead follow-up routine include?

Every new enquiry needs a responsible person and a next action. Check upcoming trial bookings, unanswered questions and prospects who need a different class time.

1. Review new enquiries at a consistent time each working day.
2. Confirm the prospect’s programme and communication preference.
3. Offer a specific trial time and send practical joining details.
4. Record the outcome and next step after each conversation.
5. Respect opt-outs and avoid repeatedly contacting people who declined.

Does a CRM replace school billing and attendance software?

Not automatically. Lead management, marketing automation and school operations are different needs. Compare required features and connected services before replacing your existing system or importing family records.