Choose the right support
Marketing agency or software?
An agency and software solve different problems. The right choice depends on who will do the work, what expertise you need and which outcomes you can measure.
By DojoGenie · For martial arts school owners in the USA and Canada
Should a martial arts school use an agency or software?
An agency can provide people and expertise to deliver agreed services. Software gives your team tools to organise and execute the work. Some schools use both; compare responsibilities rather than assuming one option always costs less or performs better.
What costs should an owner compare?
Ask about service fees, software subscriptions, ad spend, onboarding, connected-service charges and staff time. Compare current written quotes rather than relying on broad claims about agencies costing thousands.
- Write down who creates, approves and publishes content.
- Clarify who owns the ad accounts, contacts and creative assets.
- Confirm whether follow-up is included or remains with school staff.
- Review cancellation terms and data export needs.
- Evaluate attended trials and enrolments rather than promised lead counts.
Can DojoGenie remove the need for paid ads?
DojoGenie supports campaigns, referrals, events and other school-owned marketing workflows. It cannot guarantee that a school will never need paid advertising. Choose a mix based on real capacity, demand and conversion evidence.
Put the next step into practice
Compare current DojoGenie pricing · Try DojoGenie